Gist of the prevailing mobile app trends

It is a well known fact that people are crazy about mobile apps. The proliferation of smart mobile devices has completely changed the way of life. Today, there is an app for every task. Even cooking, reading, watching movies, banking, shopping, and other day to day activities are performed with the help of mobile applications. No other technology has had such a penetration among the humankind. Unlike the costly computers of the yesteryears, smart mobile phones are affordable by all classes. Luckily, the computing power of today’s smart mobile devices is equivalent to that of desktop computers and laptops.

The great rush for mobile apps has resulted in the mushrooming of mobile app development companies. Today, both consumers and businesses are looking for suitable mobile apps to achieve their purposes. Consumer centric mobile apps have become so popular that the number of mobile apps submitted in the Android and iOS app stores has increased exponentially. Although hundreds of mobile apps are submitted at the app stores every day, only those that comply with the terms of the app stores get published. Publishing the app in the app store is not the end, but it’s just the beginning. There are hundreds of similar apps in app stores, and the competition among the mobile app developers is now at its zenith.

Experienced mobile app developers are skilled enough to optimize their mobile apps in the app store to rank high for search queries. The process is known as app store optimization (ASO). There are two types of mobile apps in the app store while the first type is free to download, the send type includes paid downloads. The current trend among the mobile users is opting for free downloads. In fact, today, free to download apps earn much more than paid applications in the app stores. The trick lies in effective monetization of the mobile app. Mobile app monetization techniques range from in-app ads to subscriptions and product sales.

A quality app is one that is designed to the tastes of the target audiences. This includes the color, navigation, simplicity of operation, and excellent performance. Robust mobile apps are often preferred over their weak counterparts by the users. A perfectly targeted native mobile application is sure to outperform its HTML5 cross platform counterpart. As of now, there are several mobile platforms, such as android, iOS, Windows, BlackBerry, and Symbian among others. However, Android and iOS have a major share in the market. This is why is it is easy to find android app developers and iPhone and iPad app developers in the market.

Innoppl is a reputed Atlanta mobile app development company in Georgia. The company has over five years of standing in mobile app development and has developed a variety of Android and iOS mobile apps for various businesses. It is also one of the top ranking enterprise mobile app developers in the US. The company offers mobile app consultancy, Android app development, iOS app development, and cross platform app development services to elite clients across the US. To know more about the company, visit the portfolio page of the company.